It includes such features as a parallax scrolling background for the top banner, and a navigation bar that stays at the top of the page when the page itself is scrolled down. On September 12, 2013, knighty published a re-design of Equestria Daily, after convincing Seth to allow him to do it. On March 26 of the same year, the app was updated to version 1.0.5, on April 28, the app was updated to version 1.1, and on July 1, the app was updated to version 1.1.2. On March 15, 2013, an app version of the site was launched for both iOS and Android. The site receives enough pageviews per day that it is able to sustain itself through advertising revenue. As of the beginning of October 2011, the site boasts over 50 million hits since its creation in January. Equestria Daily has also partially branched into other forms of media dissemination, currently possessing a Facebook page, YouTube account and Twitter account, though all updates are still hosted on the originally-established Blogger site. By this point, the website was garnering around 300,000 additional page views per day, and with the supplementary editors was managing to post a greater number of updates with increased frequency, though still primarily of fan fiction. By the end of June 2011, the site's staff had been expanded to include two more blog editors and an 'interviewer/YouTube organizer', all drawn from the user base of dedicated blog followers. Although Sethisto ran it solely himself to start with, more and more fans began sending news and updates to him, and the workload increased. ' ДЄfter its creation, the blog quickly gained attention from the fan community. In addition, regarding video-gaming blogs Joystiq and Kotaku, Sethisto has said in a FAQ post on his website that he 'always wanted to either join one or run one. Posting a message containing the word 'pony' became a bannable offense, and this was the final stimulus that prompted Sethisto to begin Equestria Daily. Towards the end of 2010, when the fan-following was still in its infancy and confined mostly to the /co/ and /b/ boards of English imageboard 4chan, all pony-related content was banned by a moderator who had had enough of the flame war that was being waged between those who enjoyed the show and those who did not. He has explained that he believed the show needed a unified fan base at this critical time, as he and many other twenty- to thirty-year-old males had recently become supporters of the show вЂ“ known as ' bronies' вЂ“ and an overarching concern was that Hasbro, the copyright owners of the My Little Pony franchise, would not be authorizing a second season. A 23-year-old Arizonan college student going by 'Sethisto' established the website in January 2011 to collect fan fiction and news specific to the show My Little Pony Friendship Is Magic.

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